

You should rather focus on relevant business directories that are actually visited by potential customers. This has been a popular spam technique in the past, which is why Google mostly ignores this type of links. Link spam within free directories: Don’t submit your website to each free directory that you can find.Buying links: This is against Google’s guidelines for webmasters and can result in a website penalty.The following link-building tactics should be avoided: (Tip: Seobility’s backlink analysis feature lets you find your competitors' broken backlinks with just a few clicks.) Broken link building: Find broken backlinks of your competitors, reach out to the referring websites, and ask them to link to your content instead.Submit your website to relevant business directories.Ask your business partners and other relevant contacts for a link.Publish guest posts on top sites within your niche.Create high-quality content that attracts backlinks because it’s helpful or interesting (e.g.If the text surrounding a link is relevant to the topic of the linked page, this can also have a positive impact on your rankings.īesides analyzing your competitors’ links, there are several other ways to build high-quality backlinks to your website: Relevance: Links between sites that cover similar topics, or that operate in the same niche, are considered more natural by Google than links between totally unrelated websites.

